Digital Marketing / Internet marketing / Online Marketing are amongst the most used terms of this marketplace today. However, it is sadly just a bunch of jargon for most of those who hear it and use it to convey their view. What exactly is digital marketing and what part of it is essential for today’s business person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing is solely marketing of your product or service onto digital platforms so as to store onto your loyal consumers as well as increase easy reach to new potential target audience immediately.
That is this method. That is what Online marketing is definitely. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is a wider concept as compared to social media marketing in the sense that, all promoting platforms are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing with the exception social media marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on search such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a technique of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It may be a way to get higher rankings previously search results on the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it aids you stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple cycles. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy these people so as whenever pests are not reminding them with regards to their visit to your website.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a great digital / Web site experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771